10 comments/tips you must consider before sending your press release

1. Write your release from the perspective of a reporter. How does the information within your press release benefit their readers or match their interests?

2. Your headline is probably the most important aspect of your press release. What is the benefit of reading any further?

3. Provide information that establishes you as an expert on what you write about. Why should the reporter believe what you say?

4. The most important information within your release should be written within the first 2 paragraphs.

5. Look at how the reporter writes. Review their publication to get a general idea of the overall writing style of the publication. What style does s/he use?

6. Be confident in knowing you've done all you can do. Do you know the topic of your release in detail and researched your target audience and appropriate publications?

7. You have many choices for delivery of your press release and each method will affect how successful you are - email, postal service, fax etc. Do you know how the reporter you ar contacting likes to receive press releases?

8. Add your release to your website for those reporters who surf the net for new, timely and innovative stories.

9. Make sure you target the proper publications for your press release. Send it only to the reporter who covers the topics sought after by your target audience.

10. Spell Check!

    Additional quick tips If you have access to public figures, use them. Satisfy the public's curiosity for controversial issues. Align any message you present with an upcoming holiday or any popular news story.

Email the reporter of the publication you are interested in and ask them to send you the best press release they've read. You can't go wrong with this technique for writing a winning press release.