Have you researched, read and understand how your targeted publication helps its readers? Research research research before making contact. Read the publication and visit their website.

Do you know who to specifically contact?

Do you know how the editor wishes to receive information?

Are you writing about a product or a solution? Go with the latter.

"Is your story timely?"

"Does your heading capture the reader's attention?"

"Why is this story important to your target audience?"

"Are your facts clear, correct and accurate?"

"Is there a hook that will pull a reporter into wanting to learn more?"

"Is there an immediacy feeling for a reporter to want to "scoop" others in getting your news out first . . or differently than others?"

"Does your announcement make others look good so they had "bragging rights" to tell others about your announcement?"

"Does your announcement read like an advertisement or did you stick to the facts?"

"Did you begin your announcement with the most important information?"

"Is your announcement related to a current news event covered in newspapers, magazines or television?"