While news releases are not very effective for radio or
television, they are an important part of newspaper
operations.
Get the name of a reporter covering your type of story
and send your release prepared in the standard format.
Conventional appearance will tell the reporter that you
are a fellow professional.
Write clearly and make sure your facts are accurate.
Include names and numbers for contact people who can
be reached at any time. Reporters will often call back
for further details or clarification.
Increase your frequency of media exposure by striving
to be a professional and reliable source that the reporter
will want to work with again in the future. Although
there is no rigid standard for media releases, here is an
example that will be acceptable to virtually everyone
(excluding the content, of course).
Here's a simple example of what a standard press release
looks like:
USE THE MEDIA
210 State Street
Anytown, USA
phone: XXX-XXX
Contact: Kevin Nunley
FOR IMMEDIATE RELEASE
DOGS WILL BE HAPPIER THANKS TO UTAH
FIRM USE THE MEDIA.
Use the Media founder Kevin Nunley donates 20 cases
of dog polish to the Midvale animal shelter.
Midvale, UT: Lost dogs will have a lot less to be
worried about this Christmas as local consultant Kevin
Nunley has provided for their well being with 20 cases
of high grade Amway dog polish. Midvale animal
shelter director, Mary J. Blidge, said, "These will give
the dogs exactly what they need to get adopted by
families this holiday season."
Kevin Nunley helps small and mid-sized businesses build effective
marketing. Reach him at DrNunley@aol.com or at (801)203-4536. Ask for his free marketing
report and list of Special Reports and
Tapes that make you a marketing whiz
in dozens of areas. Also ask how he can help you build your on-line
presence.
http://www.drnunley.com/
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