Agree For Maximum Impact
In this article I'm going to direct your attention to aspects
of communication that you rarely pay attention to and will
dramatically increase your income as you master these principles.
Read this next sentence slowly. Imagine that a loved one tells
you, "I love you, but. . ." Doesn't that word, but,
just jump off the page at you? What does it mean? It means, I
love you, BUT, now I'm going to tell you all the
things that are wrong with you, or why I don't really love you.
Isn't that right?
How did I know what that sentence "really" meant.
It's true for all of us. The word, but, is a dangerous
word.
If fact, listen how the person's tone of voice changes, when
they use that word, but. Everything sounds fine, until they
get to that word, doesn't it?
The word, but, negates or makes untrue, everything that comes
before it. Reread that last sentence. When you use the word, but,
everthing you said before that word is made untrue, just by
uttering that little word, but.
Here are some examples. Try them on for yourself to really get
into how this works.
I understand what you're saying, but. . .
I'm not trying to put your products down, but. . .
I'm sure you mean well, but. . .
You say you care about your health, but. . .
Get it?!
Let's take this a step further. Let's say someone says,
"I like your products (and at this point they begin shaking
their head back and forth). They are a bit expensive.
What do you understand to be true, when the person starts
shaking their head? You know that at one level or another, they
really are not agreeing with you, don't you?
Times are changing. In the MLM field for example, often, the
big money earners won't even talk with you about becoming a
distributor until you have been using the businesses products
for a period of time first. The reason? You have no first hand
experience of what the products can do for you. What if someone
asks you why you like the products. ANY answer is a bad
one.
Why you ask. Well, it's because you will not be able to answer
in a way that your words and behavior all say yes at the same
time.
These big money earners want the potential new recruit they're
speaking to to have a powerful YES experience internally,
when asked about the companies products so that their words and
behavior all say the same thing.
Try this for yourself right now. Say the word yes as strongly
as you can while shaking your head back and forth (as in no).
Even better, try answering your spouce or loved one by saying yes
and shaking your head. See how they react. Believe me, they'll
begin to wonder about you.
Now, try saying yes and shaking your head yes. Better isn't
it.
Say something positive about your product or service while
shaking your head yes and "feeling" yes throughout your
body at the same time. It may take a little work, but you'll
quickly understand, with just a little practice you can add
power to your presentations by making your head, body and mouth
all say the same thing.
Perhaps you're wondering what to say in place of of the word, But. Say the
word, and, instead. Try a few right now.
Say:
I understand what you're saying, and. . .
I'm agreeing with you, and. . .
I'm sure you mean well, and. . .
You say you care about your health, and. . .
Big difference, isn't it.
There are ways to use the word, but, effectively. For
now, practice with the word, and, until you can use it naturally
as you speak.
Really concentrate on always saying yes with all of you when
you say yes, and no with all of you when you say no. This in
itself will make you more persuasive and people will tend to go
along with what you say more readilly. It takes a little
practice, and it's fun to do. Begin now.
© 1977 Kenrick E. Cleveland
Kenrick E. Cleveland
Trained and certified the trainers that conducted the
training for Home Fed Savings and Loan (now Home Fed
Bank). All bank personnel were trained from the tellers
to the Vice-President. They credited this training with
increasing their net deposits by $1,000,000,000
(1 Billion) and their cross sales ratio increased
by 35%.
Co-trained with Jay Abraham in all 6 of Jay's
"Protege Training's". The Wall Street Journal
called this, "The world's most expensive training
ever", at $15,000 per person attending.
Created the model being copied and emulated by many in
the field, including the model being used extensively in
Seduction.
From 1989 - 1990 trained approximately 5000 Independent
representatives in the NuSkin Corp. An MLM.
Worked with Robert Allen (Author of Nothing Down, Nothing
Down for the 90's, Creating Wealth etc.) in the role of
Master Trainer, and trained thousands of his students in
skills of persuasion.
Kenrick E. Cleveland : kenrick@nwlink.com
Ph : 253-476-3199
Website: http://www.maxpersuasion.com
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