Here are five successful ways to get people to remember
what you say:
1. People remember more when they are in motion.
Say your main points while turning, shaking hands, when they
are reaching for something, while demonstrating a product,
pointing to something, and so on.
* Things are most memorable when you're both in motion,
next most memorable when the other person is in motion even
if you aren't, third most memorable when you are in motion,
and fourth most memorable when you are both watching motion.
* The more dimensions of motion involved (up, down, left,
right, forward, and back) the more memorable the experience
will be. Involve motion to reinforce memory in exhibit
demonstrations, staff gestures and walking, video vignettes,
parts of the exhibit.
2. Relate your benefits to your listener's three
"core life experiences": family (theirs, yours, or a
metaphorical family of services or products), where they
work or have worked, or where they live or have lived.
3. Refer to a) one of their currently pressing
interests (not your product), then to b) how you share a
common interest in the topic, and c) how it relates to you
and to your product's main benefit.
This method is called "triangling to agreement"
You - Us - Me approach
Example:
YOU: "I gather you are the expert
US: and that by discussing this with you
ME: I'll get more ideas about how our products can
best serve people in your situation."
4. Use specific, emotion-laden language when
stating the positive, and report the negative neutrally.
5. Characterize your benefits in direct
relationship to some specific and negative "hot button" or
strong positive preference your listener has stated.
Gut instincts expert, author, and speaker Kare Anderson is an upbeat conference opener or closing keynoter.
Her warmth, memorably titled tips such as "Go Slow to Go
Fast," dry wit, and frequent references to the situations of
hottest interest to attendees, cause people to leave laughing
and talking about what they've heard.
Learn ways to "Say It Better" in how you speak, appear, write, and
create the work and other settings of your life. Whether you want to
learn ways to lead, persuade, negotiate, sell, resolve conflict, or design
a compelling physical setting, Say it Better is the place to visit again
and again to see the latest ideas from our growing list of expert
contributors.
SAY IT BETTER
15 Sausalito Blvd.
Sausalito, CA 94954-2464.
http://www.sayitbetter.com
KARE ANDERSON : kareand@aol.com
Learn how to operate a profitable business on the internet. Our courses are created with gotta-have information by top experts. 
This database consists of newsletter publishers such as yourself open to swapping ad space within their publication. Join forces to obtain a greater marketing reach at no cost.
Read over 200 comments on what your peers think are the important elements to entrepreneurial success in the future. 
Recommend this page