Correct the occasional mistakes that web masters can make causing visitors to get "error" messages and never gain access to your site. Have you tried to find a document by clicking on a link provided by a search engine or by typing in an internet address familiar to you, then received a message, "ERROR 404 NOT FOUND - This document does not exists". Some people might have that problem in searching for your site. That's because your domain name is correct but the remaining address is incorrectly written by the site's webmasters, the techno savvy person who created it.

   Here's how to avoid losing visitors who get that "error" message. Ask the person who maintains your website to redirect all "ERROR 404'S" to a page where you have a statement of apology and instructions about how to get to your site or find the document they are looking for. If you are looking for a document at my website (http://www.pertinent.com/doesnotexists.html) that doesn't exists, you will be transported to a page of my choice. Thus you have retain the would-be visitor to your website even-though they typed in the wrong address. This only works if they have typed in the first portion of your domain name. For example, the internet user must type in http://www.pertinent.com and if they cannot remember the rest of the address of the webpage all is not lost because you have provided a detour to your homepage for this special case. From your homepage they can hopefully find what they were looking for.