If you've ever priced TV advertising, you know it can cost
your business a small fortune. Spots in the nightly local
news can run hundreds or thousands of dollars each. And
just getting your TV commercial produced can take a full
crew that may not be able to work with you for weeks to
come.
Much of this is changing as cable TV goes digital,
providing hundreds more channels in town after town.
Cable TV is selling commercials, lots of commercials, and
they're almost always much cheaper than what you would
find on broadcast TV.
Lots of one and two-person production companies are
popping up. Some are run out of bedrooms.
Don't immediately figure that these little guys don't know
what they're doing. My experience is that many are former
TV station and ad agency employees who got tired of the
corporate scene and decided to start their own home-based
business.
You can save money by planning ahead and keeping your
commercial simple.
Kevin Nunley helps small and mid-sized businesses build effective
marketing. Reach him at DrNunley@aol.com or at (801)203-4536. Ask for his free marketing
report and list of Special Reports and
Tapes that make you a marketing whiz
in dozens of areas. Also ask how he can help you build your on-line
presence.
http://www.drnunley.com/