Think TV, radio, and newspaper advertising is too pricey
for your small business?
That may be true most of the year, but during the first
months of the year ad revenues drop way off. Big media
are looking everywhere they can to sell advertising. And
that means lower rates and special deals.
Keep in mind that media advertising is not priced like items
at a department store. Rates are flexible. The ad cost that a
media sales representative quotes you may be higher than
what 80% of their clients are paying.
Ask for a lower rate. Find out if you can get special low
rates for buying multiple ads or commercials at different
times of the day.
Some media outlets offer packages that include trips and
vacations this time of year. Many small businesses find that
they can get the advertising they want AND get a trip to
Hawaii.
And remember, just because customers may not be buying
as much in the first months of the year, they are still using
media and thinking about purchases for the months ahead.
Kevin Nunley helps small and mid-sized businesses build effective
marketing. Reach him at DrNunley@aol.com or at (801)203-4536. Ask for his free marketing
report and list of Special Reports and
Tapes that make you a marketing whiz
in dozens of areas. Also ask how he can help you build your on-line
presence.
http://www.drnunley.com/