I'm always hearing from people who have tried and tried
to get their ads or sales letters to bring in results, but aren't
having any luck.
Why? It's usually a simple case of the offer not being clear
and simple enough for the reader that's in a hurry.
We live in a world where jobs are demanding more and
more while family and community demands remain just as
important. The result: almost all of us are in a big hurry!
Slowing down would be nice, but that's just not in the
cards for most of us.
Keep that in mind when writing your copy (or having
someone else write it for you).
1. Make sure your offer is clear and presented right up
front. Don't make the reader go through a page of copy to
find your offer--most don't have the time to do it.
2. Be sure to clearly tell the reader about the benefit they
will get from doing business with you. How does your
product or service improve their lives? Relate the features
of your biz to the results or improvements those features
give to customers.
Kevin Nunley helps small and mid-sized businesses build effective
marketing. Reach him at DrNunley@aol.com or at (801)203-4536. Ask for his free marketing
report and list of Special Reports and
Tapes that make you a marketing whiz
in dozens of areas. Also ask how he can help you build your on-line
presence.
http://www.drnunley.com/