Thursday, July 03, 2008

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& Marketing Articles
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$ Negotiation
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% Publicity
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^ Starting a Business
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# Stress and Relaxation
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~ Self Assessment Exercises
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Kevin Nunley helps small and mid-sized businesses build effective marketing.

Make Your Copy SELL!

Dr. Kevin Nunley I'm always hearing from people who have tried and tried to get their ads or sales letters to bring in results, but aren't having any luck.
     Why? It's usually a simple case of the offer not being clear and simple enough for the reader that's in a hurry.
     We live in a world where jobs are demanding more and more while family and community demands remain just as important. The result: almost all of us are in a big hurry!
     Slowing down would be nice, but that's just not in the cards for most of us.
      Keep that in mind when writing your copy (or having someone else write it for you).

1. Make sure your offer is clear and presented right up front. Don't make the reader go through a page of copy to find your offer--most don't have the time to do it.

2. Be sure to clearly tell the reader about the benefit they will get from doing business with you. How does your product or service improve their lives? Relate the features of your biz to the results or improvements those features give to customers.


Kevin Nunley helps small and mid-sized businesses build effective marketing. Reach him at DrNunley@aol.com or at (801)203-4536. Ask for his free marketing report and list of Special Reports and Tapes that make you a marketing whiz in dozens of areas. Also ask how he can help you build your on-line presence.
http://www.drnunley.com/

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