For maximum impact, you not only want your
marketing to publicize your product or service, you also
want it to build your good name in the community.
One inexpensive way you can do this is to support
school and church publications. Many papers,
programs, and bulletins accept a limited amount of
advertising.
Marsha lived in a small town where big newspaper
advertising was unavailable. Instead, she turned to her
high school newspaper and to the bulletins of several
local churches. She found that these publications were
happy to let her run tasteful display ads for a fraction of
what a major newspaper would charge.
These ads are almost always low-cost and can
sometimes be written off as a non-profit donation. Not
only will you be helping to fund an organization or
activity important to many members of your community,
you will be seen as an important member of the cultural
fabric.
TV stations and newspapers spend considerable money
and time supporting community activities. There's a
good reason for it. It allows them to be seen by
business leaders and consumers as indispensable
community institutions.
Your business, no matter how small, can get the same
benefit by following their example (even if on a smaller
level).
Look for opportunities to support and advertise in
non-profit, community publications.
Kevin Nunley helps small and mid-sized businesses build effective
marketing. Reach him at DrNunley@aol.com or at (801)203-4536. Ask for his free marketing
report and list of Special Reports and
Tapes that make you a marketing whiz
in dozens of areas. Also ask how he can help you build your on-line
presence.
http://www.drnunley.com/